Urban Outfitters

Objective: collaborated with Urban Outfitters to direct and photograph a campaign for their 31st Anniversary Pop-Up in Uptown Minneapolis, creating promotional content for the brand's national and Minnesota Instagram accounts to drive event awareness and attendance.

Insight: By creating visually engaging, social first content tailored to the brand’s identity, the campaign helped generate excitement around the anniversary pop-up while connecting with both a local and global audience.

Results: The campaign helped drive record event performance, with March 28, 2021, sales surpassing Black Friday 2020. Campaign imagery reached over 44,000 accounts on Urban Outfitters' national Instagram and 3,000 local accounts, increasing event visibility and attendance.