Kanye West brought Donda Academy to Minneapolis for a high school basketball event featuring some of the nation’s biggest stars. With limited time, Kanye and his company turned to Skntones for content and social strategy that maximize the exposure of their brand and athletes

APPROACH

Skntones created a unique branded experience from beginning to end. This included the marketing leading up to the event, the marketing at the event and the Skntones branded lounge post event. Using Donda and Kanye as a focus allowed for a wider target audience. This marketing was Combined with pre event teasers that worked together to build interest.

OBJECTIVE

Collaborate with Kanye West and his team to develop and execute a comprehensive content and social strategy that maximizes brand exposure and amplifies the participating star athletes.

RESULTS

20M+ Views Confirmed [35M+ Estimated]4M+ Likes Confirmed 80K+ Comments Confirmed