Teamed up with red bull for a one day only drop outside the skntones store.

we gave away limited edition merch packs each one includes an exclusive presale code for early access to tickets before the official release of the Anderson Pak concert

Approach

The activation was designed to create urgency and in person engagement through a limited one day experience outside the Skntones storefront. Partnering with Red Bull allowed the campaign to use the Red Bull truck as a mobile billboard and distribution hub for limited edition merch packs containing exclusive presale ticket codes. Pre event teasers and bold visual assets built online anticipation, while the physical drop turned digital hype into real world turnout ahead of the official ticket release

Objective

The activation was designed to create urgency and in person engagement through a limited one day experience outside the Skntones store front. Partnering with Red Bull allowed the campaign to use the Red Bull truck as a mobile billboard and distribution hub for limited edition merch packs that included exclusive presale ticket codes. Pre event teasers and bold visuals built online anticipation, while the physical drop turned digital hype into real world turnout ahead of the official ticket release.

Results

The one day drop brought 350+ attendees to the storefront, with all 150 limited merch packs claimed within 45 minutes, reinforcing the scarcity driven concept. Presale codes generated a 38% lift in early ticket registrations, while campaign visuals and event coverage drove 50K+ social impressions and a 27% increase in engagement. The collaboration with Red Bull also expanded reach, positioning Skntones within a broader cultural audience while strengthening brand visibility around the event.